The YouShine Movement 

"Be Who You Are: You Don’t Have To Be Somebody For Anybody"

The Face Campaign 2018 marks the official debut of the YouShine movement by KapuPatel Photography. It is a project that seeks to exhibit beauty as freedom from indulgent labels, the armor of make-up and the pre-conceived notions of symmetry and color tones. It urges us all as individuals and as a society at large, to liberate ourselves and others from feature shaming, body shaming and color shaming. It is a movement of self-love and self-acceptance with all our perfect imperfections. 

12 women were professionally photographed, completely make-up free. These women lit up in the portraits and described beauty in powerful words such as “confidence”, “showing up real”, and “inner self”. Kapu’s vision is to take this movement far and wide and to spread this message of self-love and self-acceptance in every individual.

This exhibit is currently supported and on display until Mid Jan 2019 at the NRG HQ in Princeton. 



At KapuPatel Photography we truly believe in providing an opportunity for an empowering session with us to those who need it the most.

In 2018 we were honored to host women of resilience from Sakhi (

Here are some of the images that we created for them: