You are your own brand. Everything that you are and how you present yourself to the world is your branding and that is both in-person and virtual.
Meet Lena Moser, a Purpose Coach for Women—helping spiritual women with many different passions create life-work happiness. She is also a Mindfulness Teacher, a professional Birding Tour Guide and a Naturalist. This on-location New Hampshire branding shoot in beautiful Gilford was all heart and zen.
We are similar to Lena in a way - she is a purpose coach for women and helps spiritual women with many different passions clarify their purpose and discover freedom, peace, and confidence. We at kapuPatel Photography work with many women business owners and we empower them with portraiture that helps them reach their clientele and achieve their goals.
Our Branding sessions are about creating authentic and impactful branding visuals and work became an inspired play when the choice of on-location shoot was her authentic connection to nature, allowing for more in-tune listening. Think of calming, radiant and joyful vibes - that’s Lena for you.
The heart of her work lies in her calm, composed demeanor and that helps women connect with her instantly.
She calls herself a Naturalist and so for Lena’s branding portfolio, we decided to shoot her portraits in nature to reflect who she is as a person and her love for nature. Along the way, we learnt so much about different kinds of birds too as she is into bird study as well. Lena is based in Bristol, New Hampshire.
It’s about being authentic
During our Discovery Consults with people who know her closely, we discovered that Lena is truly a very positive person and a true embodiment of what she does. We captured details that conveyed her work style, journaling, introspection, calmness, mindful listening.
Photos that convey the authentic you, your style and personality are important
- to get you to your dream clientele,
- establish your brand,
- and grow your work.
Along with her branding photos, Lena also wanted photos that reflected her candid style and captured the traveller in her by posing on her car. A reminder of how beauty lies in celebrating your authenticity.
For Lena, we created a portfolio of on-location branding photos that reflected her warm, free-spirited, approachable style and conveyed her calming expertise in her field.
It is vital to convey to your clients who you are as a person, what your story is, and what your brand represents.
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If you want to learn more about our Business / Personal branding sessions for entrepreneurs and professionals and book your complimentary consult with Kapu, then click on the link below: